Story of the Seabirds

This is us. The Seabirds. Who we are and why we do it!

Cath and Kath LOVE the Sea and Swimming in it. Our first winter swim-through was 2017. We didn’t plan it, we just never felt like stopping. It never got too hard or painful and always felt worth it. It made us feel happier and kept us buzzing. It very quickly became the thing that we hadn’t realised we needed but really, really did and we recognised the huge benefits to our wellbeing from it. Couldn’t give it up. So glad to have found it. So became a bit ‘evangelical’ about the whole sea swimming and wellbeing thing…

Swimspiration

One day when we were having a swim and floating about on some pretty bouncy waves we thought – we could share this with other people – everyone should be doing this! – its so good for our wellbeing. This is how Seabirds was born. The name came from Cath, she realised one day that they had become ‘those old birds that get in the sea every day’ that she had admired from afar while staying dry (how did I live without the sea in my life??!!! Cath). Now proud to embrace this title and new life enriched by the sea, we called ourselves and our venture, Seabirds…..

Social Enterprise

We didn’t want to start a charity knowing the vagaries of funding and grants etc. We wanted to run our project sustainably and self sufficiently – so we started a Community Interest Company with the profits going to fund Seabirds‘ ‘Water and Wellbeing’ community work…..

Seabirds’ Wild Swim Shop

We sell swim stuff in our online Wild Swim Shop and we run courses, talks and sessions. All profits go towards our Salted Wellbeing work. We source swimmy items that make sea swimming more comfortable – robesgoggleshats, tow floats etc. We take the quality and ethics of the products we source very seriously. We spend a lot of time choosing and testing before we decide to sell them (a fun bit!)….

 

‘Women Wellbeing and Water’

Sea swimming is free and available to all, in theory…but there are many obstacles that people face getting in the water or even considering it an option. There are many residents of Brighton who never even visit the beach. We know how much the cold, the community and being immersed in nature help us and we want others to realise this too. So our main aim is to get those who would not normally easily access sea swimming as a tool to maintain wellbeing and yet are in great need of it. We got lottery funding to run our ‘Women, Water and Wellbeing‘ course in 2018 with local mental health charity Threshold to refer participants to us. It was a great success and we plan more for next ‘warm season’.

Salty Seabirds

Our swim community (currently at over 1000 members!) was born when we held our pilot session for our Women, Wellbeing and Water course and many of the participants wanted to keep swimming then and there. It is an unexpected joy to be part of a thriving flock of fellow sea swimmers. Swimming, silliness, support, handstands, hugs, friendship and general playful messing about and cake. Its all bloody brilliant. An inclusive community where all are welcome. Turns out we all need more of this in our lives!

So that is our Seabird story (so far anyway!). You support our work every time you buy your swim stuff from us and share our social media posts. Thank you! We genuinely do little happy dances every time we make a sale. Do come for a swim and share the swim love with us if you haven’t already, it has changed our lives and we are very glad.

With love,

Cath and Kath

Directors of Seabirds Ltd, Community Interest Company

Do Good Deeds in Dark Times

Doing good makes you feel good! How the Seabirds built doing good into their business

The Seabirds became a flotilla as our moral compass points the same way so swimming with each other in the same direction was easy. When we decided to start a business together our decision to be a social enterprise wasn’t even discussed. It was assumed. Registering as Community Interest Company was as fundamentally a part of our company set up as registering with Companies House and signing our Articles of Association. Ultimately we are a business and we need to make money to thrive. But with the money we make we reinvest in our business and donate to causes that share our aims of improving wellbeing and the environment. So why do we do this?

The News is full of unhappy headlines. The impact of austerity on the most vulnerable in society. Leaving Europe with ‘No Deal’. Climate Change and the plight of the Polar Bear. Global Civil War and unrest adding to the Refugee Crisis. I could go on but you get the picture.

I don’t read or watch the News. I bury my head firmly in the sand. It’s a form of Self Care. If I let myself dwell on the day’s news I become overwhelmed at the magnitude of the problems we face as a global community. I am rendered a useless sobbing wreck, devoid of joy. But not devoid of hope. Instead I focus on the small stuff. The daily good deeds that make a difference. The Good News!

There is a viral quote that often circulates in the wake of tragic public events.

“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping. To this day, especially in times of disaster, I remember my mother’s words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.”

So how does a Seabird do good deeds in dark times? How can we be the people that are helping?

The answer was assumed and simple. We set up a business that gives back!

We have a trading arm webshop that gives supporters the opportunity to give as they live. Giving makes you feel good. So does shopping. So why not combine the two?. The internet is accessible to all and our products are affordable, ethically sourced and sustainable. It’s conscious consumerism. Community Interest Companies are governed the same rigour as any other Company ensuring integrity and honesty in its trading but the profits don’t go to shareholders. They go back into the community.

We have a service that enables people to access the sea in a safe environment with the aim of improving their well being. In an age when modern day living rituals have a profoundly negative impact on mental health, the supporting services are being cut back. People are unable to access state funded services unless they meet certain thresholds. We have received National Lottery Funding to run our first wellbeing service courses aimed at women who lack the confidence to swim outdoors that is accessible to all. Until our trading business is buoyant enough to financially support this service we will continue to raise funds via grants.  This Service provides a contribution to the community.

We have a community of year round sea swimmers and Seabird supporters. These seabirds, sea dogs and sea squids give up their time to read through our business plans, set up Pop Ups, review our accounts, volunteer in the water and provide us with feedback. But most importantly they join us in the sea on a regular basis, so we too get respite from from running a new small business. Being part of a local community group  being part of something bigger, being part of the change keeps our business and our mood buoyant.

 

Doing good really does feel good and whilst it won’t solve the world’s problems, as Vincent Van Gogh said ‘Great things are done by a series of small things brought together’. Together we can do good deeds in dark times.

Author: Seabird Kath

Whilst you are here………Our next fundraiser is the  Aviva Community Fund. We are not asking for money but we are asking for 3 minutes of your time to register and vote via the link above. You get 10 votes and can use different email aliases to vote more than once. 

We hope to receive funds to buy equipment like swim hats and dry robes – to keep participants warm and safe, changing and pool facility hire – to provide a safe environment for participants to get used to open water swimming, administration costs and dedicated coaches and instructors to facilitate the courses to ensure the participants get the best out of the courses. Female-centric courses with participants falling into a similar age bracket in a safe and structured environment may be the only way some women would even consider swimming the sea. We are passionate about encouraging more women into the waves to improve their wellbeing and voting for this project would make this happen

Thank you!!!

Women, Wellbeing & Water

Since the announcement that Birds get Big Lottery Grant we have been super busy at Seabirds HQ. Not the bad kinda busy but the good kinda busy. People asking to join the closed Facebook Group which is used to organise our swims and share smiley swimming snaps. Lots of enquiries in the inbox asking how people can join our sea swimming community group Salty Seabirds or register for the funded confidence course. An endless amount of coffee invites from Brighton Beach community supporters keen to celebrate our success and offer help.

As can be the case when starting a social enterprise, there are just as many lows as there are highs. Money and time are tight and you can feel for every step forward you are taking two back. Funding rejections can test even the most resilient Seabird. Not only has the lottery funding covered the costs of the course but it gave us much needed affirmation buoyancy to keep our project afloat.

The number of enquiries we are receiving highlights there is definitely a demand for this type of community swimming. Open Water Swimming has grown significantly over the last few years. In Brighton and Hove there are lots of swim groups that regularly meet up for a dip in the sea. It appeals to a huge variety of people from Triathletes to soul swimmers. And there is certainly room for everyone to swim their own swim and find the group that suits their needs.

Since the new broke about the Women, Wellbeing and Water course and the opportunity to join us for a Pilot Session our small informal  swimming group has grown ten fold. We have no facilities, no committee, no rules and no subs but still people wanted to join us changing on the beach and jumping in. So many women identified with the fluid easy nature of the group. Salty Seabirds have a few regular swim spots and times but basically is there for people to say when they are swimming and where so that others can join them if they feel like it and if it fits in with their family and work commitments.

The aim of the Pilot Session was to try and test out ideas that will shape the WWW course next year. Again demand was high and we had to turn people away and instead invite them to join a Salty Seabird swim instead. This reinforced our belief that there is a need for a course that focuses on respite from daily life and provides participants with the confidence to introduce sea swimming into their lives. So leading up to the day in question was beautiful sunshine….on the actual day non stop pouring rain. Heavy traffic meant we were late to open up and set up and we hadn’t managed to bake the much promised cakes. But all participants turned up, all  participants shared their swimming experiences, all participants got in the water, all participants smiled through the rain. Oh and those smiles.

Lots was learnt including never underestimate Brighton traffic on a rainy Saturday afternoon in September and shop bought cake goes down just as well as homemade after a cold dip in the sea. We’ve all met up since for the Harvest Moon swim and the regular Friday Frolic swim which celebrates the end of the week. Many participants have introduced new swim spots that are closer to their homes since our session and swum with people they met on the day. It seems that when you strip off your clothes to swim in the sea and share that experience you instantly become part of a very inclusive community. I heard someone or read somewhere that you can enter the water as strangers but leave the water as friends. This was very true of our pilot session and we are very exited about launching Women Wellbeing and Water in 2019.

 

To learn more please email info@seabirdsltd.com

From wet behind the ears to wet behind the ears!

The Seabird’s natural habitat is the sea in Brighton and Hove. Not behind a desk struggling with software, Social Media and suppliers. As the weather (and sea) have warmed up this is where we have found ourselves more and more. Why? Because after many conversations over post swim cuppas and cake, three of our flock decided to set up a Social Enterprise.

The company name Seabirds was chosen as it reflects the three Company Directors and how the business was conceptualised. Seabirds are a group of women that skin swim in the sea all year round on Brighton beach. Seabirds was born of the sea (and in the sea, literally).

Over the last 6 months we have registered Seabirds Brighton as a Community Interest Company with two aims:

  1. To run a successful trading arm that generates an unrestricted and alternative funding stream for local community groups and small charities. Our beneficiaries must meet our objectives and funding priorities of i) local/community based, ii) sea/beach centred iii) aims to improve well-being and the environment.
  2. Deliver regular women’s water confidence programmes in the local community

All of this sounds great doesn’t it? Being you own boss. Working around family life and other work commitments. And it is, but who knew we were so green.

When setting up the business we thought that the experience from our previous lives, that we bought to the table, ticked all the boxes. Backgrounds in Project Management, Design and Retail. Even so the learning curve has been a very sharp arc. Sometimes a vertical climb.

We navigated our way through understanding which legal structure was right for us. Wrote a Business Plan. Applied for a bank account. Bought domain names. Launched a crowdfunder. Attended webinars and workshops on Marketing and Finance. Lot of lovely friends have helped us every step of the way, providing guidance and expertise.

Today we launched our website and online retail business. This is where the learning became steep. Every supplier we deal with wants our in-house designs in a different format from .ai to .png. Their lead times vary from 2 days to 2 months. We are still waiting for some stock to arrive. Our website host Customer Service team are super friendly and helpful but many of the things we want it to do, it just doesn’t do, or we can’t get it to do. Then we decided to launch the webshop at the same time as GDPR was being rolled out. All the while we are trying to understand twitter.

But we’ve done it! It’s Live. It’s launched. And we’ve had some sales. And we couldn’t have done it without each other. For every wobble there was a cuddle. For every frustration there was a voice of reason. For every ‘I’m going to throw my laptop out of the window’ moment there was company and cup of tea. We doff our caps to every sole trader and entrepreneur that has gone before us. The utmost admiration for people that do this alone without a supportive network of seabirds.

The next few weeks will be spent analysing google analytics and researching meta tags. Not standard language for a seabird. Nothing comes without a hashtag. Everything is a marketing opportunity. All of  it is outside of our comfort zone. But it will also include a return to our habitat. Time to take our own advice and Get In The Sea!