A Salty Reflection

Seabirds Community Interest Company celebrated it’s 2nd birthday this week. A time to reflect on how far we have come and how we have shared salted wellbeing.

It’s been two years since Seabirds Community Interest Company started trading. And it has been far from plain swimming. But we wouldn’t change it for the world.

The story so far……….

Our aim was to operate a small social enterprise that made a difference. Made a difference to us, working for ourselves, choosing our hours, and providing autonomy of role. Made a difference to our customers, giving them the option to give back whilst buying their wild swim kit. Made a difference to our partners, other small start up business and ethical family firms. Made a difference to the environment by offering alternative products and donating to Surfers Against Sewage. Made a difference to our local community by providing people with a means to manage their wellbeing and a safe and inclusive swimming group.

The Story of the Shop

It was all done on a budget and without a bank loan. Instead we launched a Crowd Funder in April 2018 to raise enough funds to start the business, buy inventory and donate to Surf Solace. We did no market research other than we knew what worked for us when we swam in the sea.  There have been sleepless nights and differing directions but two years on we are finally where we want to be. A Wild Swim Shop. We still have much to learn and a long list of things we want to do. But we balance that with our time, making sure we still have time to swim in the sea, Social Media marketing can wait! We still suffer from Impostor Syndrome yet are fiercely protective of our company.

The story of the Social Enterprise

In our first year of trading we donated unrestricted funds to Surf Solace and Hove Surf Life Saving Club – both charities that focus on using the sea safely and health and wellbeing. In our second year of trading we received National Lottery and Paddle Round the Pier funding to run Women Wellbeing and Water (WWW) free community courses. WWW’s aim is to provide a way for local people to manage their wellbeing by using sea swimming and friendship. Our aim is to give participants the skills, confidence and self-belief they need to enjoy sea swimming, no matter what additional challenges they face.

The story of the Salty Seabirds

This is our ever growing kind and inclusive swimming community. This wasn’t in the plan but it has become a massive part of who we are and what we do. We needed somewhere to signpost local swimmers who wanted to join us, swimmers who participated in WWW or our Sea Swimming Taster sessions and Confidence Swimming Lessons. So we set up a closed community group, fed and watered it, and it flourished. We have regular weekly swim meets and ad-hoc smaller ones. We have organised events like Moon Swims, Starling Swims and International Women’s Day celebrations. Firm friendships have been formed with members spending Christmas together, trips away together and working together. It is an incredible community and something we are very proud of.

The story of our highlights

We launched our Women, Water and Wellbeing free community course. This has been a real highlight for us. We know how much being part of a nurturing group and swimming in the sea has helped us through some challenging times and has such a positive impact on our wellbeing. We have been fortunate enough to be able to share that with others.

❤️
We have raised nearly £2000 for Thousand 4 £1000 Covid Emergency Fund Thank you to everyone that bought a donation gift or bought a raffle ticket to the weekly art auction. Both are still running until the end of June so still plenty of time to make a difference.

❤️

We ran film nights, safe swim talks and wellbeing talks all to raise funds for causes close to our hearts. Beneficiaries included Cal Major’s Vitamin Sea project and hosted an evening with her. Hove Life Saving Club’s Training Officer gave a series of safe swim talks at Sea Lanes as a fundraiser. We created the extinction rebellion symbol in the sea. Spelled out words with our bodies on the beach. We also joined the Surfers Against Sewage 250 Club as our birthday present to ourselves!

❤️
We have featured on the radio, TV (This Morning) , podcasts (Mother of all Movement and Growing Wild FM) and in magazines (Coast, Health and Fitness and Outdoor Swimmer). We write our only weekly blogs to share stories of the sea and our experiences of mental health. (This is this weeks :-)) We have been guinea pigs for a lot of research into cold water swimming and subjects for university students.

❤️
We have completed a year of moon swims and collaborated with Salt Images on a photographic exhibition that was due to be revealed on the Onca Barge. We were devastated when Covid 19 meant its postponement as part of the Brighton Fringe Festival. As well as the exhibition we had planned beach cleans with The Deans Beach and Environmental Volunteers, guided swims, yoga sessions and short films and talks to share over the course of the festival. For now we have memories of monumental monthly swims under the full moon, watching her rise as we floated in the sea, howling as a group. Starlings at sunset and 4am winter blood moons to name but a few.

❤️

We joined the Blue-tits in Wales for the Great Tit Weekend. We shared an unforgettable few days in Pembrokeshire, constantly wet and smiling. We swam, we sang, we danced. We jumped off cliffs naked into crystal clear waters. We made friends and memories galore.

❤️


We have run Sea Swimming Tasters and pool based swimming lessons all with the emphasis on confidence building and swimming for wellbeing. We are lucky to be supported by local coaches, trainer and teachers that meet the needs of our nervous swimmers.

❤️
We currently have 1719 members of our supportive Salty Seabirds Community Swim Group! We’ve swum in rivers and lakes and of course the sea, across Sussex together but we’ve also shared lots of love, support and kindness. We draw on each other’s bottoms with lipstick, whilst others swim wearing lipstick. We make up songs and sing them with real gusto. We don a fancy dress costume at the drop of a hat. Some of us, take all our clothes off at the drop of a hat. We have handstand competitions regularly. Fire-pits and food on the beach in the evenings. We regularly rally together for good causes close to our hearts. Our flock have run taster sessions for mental health awareness week providing a range of free activities including body positive workshops, yoga, meditation and beach school. We lend and borrow and gift each other with books, plants, recipes, sourdough starters and secret swim spots. We share lifts, laughter, love and lots of cake! And sometimes we even swim!

❤️

We’ve had a lot of headaches but a lot of fun. We are super grateful for all of the support we have received from the Salty community. None of this would have been possible if it were not for our incredible flock! Here’s to more exciting adventure in the future and an abundance of salted wellbeing.

Lots of salty love

Cath & Kath

birthday6

Story of the Seabirds

This is us. The Seabirds. Who we are and why we do it!

Cath and Kath LOVE the Sea and Swimming in it. Our first winter swim-through was 2017. We didn’t plan it, we just never felt like stopping. It never got too hard or painful and always felt worth it. It made us feel happier and kept us buzzing. It very quickly became the thing that we hadn’t realised we needed but really, really did and we recognised the huge benefits to our wellbeing from it. Couldn’t give it up. So glad to have found it. So became a bit ‘evangelical’ about the whole sea swimming and wellbeing thing…

Swimspiration

One day when we were having a swim and floating about on some pretty bouncy waves we thought – we could share this with other people – everyone should be doing this! – its so good for our wellbeing. This is how Seabirds was born. The name came from Cath, she realised one day that they had become ‘those old birds that get in the sea every day’ that she had admired from afar while staying dry (how did I live without the sea in my life??!!! Cath). Now proud to embrace this title and new life enriched by the sea, we called ourselves and our venture, Seabirds…..

Social Enterprise

We didn’t want to start a charity knowing the vagaries of funding and grants etc. We wanted to run our project sustainably and self sufficiently – so we started a Community Interest Company with the profits going to fund Seabirds‘ ‘Water and Wellbeing’ community work…..

Seabirds’ Wild Swim Shop

We sell swim stuff in our online Wild Swim Shop and we run courses, talks and sessions. All profits go towards our Salted Wellbeing work. We source swimmy items that make sea swimming more comfortable – robesgoggleshats, tow floats etc. We take the quality and ethics of the products we source very seriously. We spend a lot of time choosing and testing before we decide to sell them (a fun bit!)….

 

‘Women Wellbeing and Water’

Sea swimming is free and available to all, in theory…but there are many obstacles that people face getting in the water or even considering it an option. There are many residents of Brighton who never even visit the beach. We know how much the cold, the community and being immersed in nature help us and we want others to realise this too. So our main aim is to get those who would not normally easily access sea swimming as a tool to maintain wellbeing and yet are in great need of it. We got lottery funding to run our ‘Women, Water and Wellbeing‘ course in 2018 with local mental health charity Threshold to refer participants to us. It was a great success and we plan more for next ‘warm season’.

Salty Seabirds

Our swim community (currently at over 1000 members!) was born when we held our pilot session for our Women, Wellbeing and Water course and many of the participants wanted to keep swimming then and there. It is an unexpected joy to be part of a thriving flock of fellow sea swimmers. Swimming, silliness, support, handstands, hugs, friendship and general playful messing about and cake. Its all bloody brilliant. An inclusive community where all are welcome. Turns out we all need more of this in our lives!

So that is our Seabird story (so far anyway!). You support our work every time you buy your swim stuff from us and share our social media posts. Thank you! We genuinely do little happy dances every time we make a sale. Do come for a swim and share the swim love with us if you haven’t already, it has changed our lives and we are very glad.

With love,

Cath and Kath

Directors of Seabirds Ltd, Community Interest Company

Do Good Deeds in Dark Times

Doing good makes you feel good! How the Seabirds built doing good into their business

The Seabirds became a flotilla as our moral compass points the same way so swimming with each other in the same direction was easy. When we decided to start a business together our decision to be a social enterprise wasn’t even discussed. It was assumed. Registering as Community Interest Company was as fundamentally a part of our company set up as registering with Companies House and signing our Articles of Association. Ultimately we are a business and we need to make money to thrive. But with the money we make we reinvest in our business and donate to causes that share our aims of improving wellbeing and the environment. So why do we do this?

The News is full of unhappy headlines. The impact of austerity on the most vulnerable in society. Leaving Europe with ‘No Deal’. Climate Change and the plight of the Polar Bear. Global Civil War and unrest adding to the Refugee Crisis. I could go on but you get the picture.

I don’t read or watch the News. I bury my head firmly in the sand. It’s a form of Self Care. If I let myself dwell on the day’s news I become overwhelmed at the magnitude of the problems we face as a global community. I am rendered a useless sobbing wreck, devoid of joy. But not devoid of hope. Instead I focus on the small stuff. The daily good deeds that make a difference. The Good News!

There is a viral quote that often circulates in the wake of tragic public events.

“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping. To this day, especially in times of disaster, I remember my mother’s words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.”

So how does a Seabird do good deeds in dark times? How can we be the people that are helping?

The answer was assumed and simple. We set up a business that gives back!

We have a trading arm webshop that gives supporters the opportunity to give as they live. Giving makes you feel good. So does shopping. So why not combine the two?. The internet is accessible to all and our products are affordable, ethically sourced and sustainable. It’s conscious consumerism. Community Interest Companies are governed the same rigour as any other Company ensuring integrity and honesty in its trading but the profits don’t go to shareholders. They go back into the community.

We have a service that enables people to access the sea in a safe environment with the aim of improving their well being. In an age when modern day living rituals have a profoundly negative impact on mental health, the supporting services are being cut back. People are unable to access state funded services unless they meet certain thresholds. We have received National Lottery Funding to run our first wellbeing service courses aimed at women who lack the confidence to swim outdoors that is accessible to all. Until our trading business is buoyant enough to financially support this service we will continue to raise funds via grants.  This Service provides a contribution to the community.

We have a community of year round sea swimmers and Seabird supporters. These seabirds, sea dogs and sea squids give up their time to read through our business plans, set up Pop Ups, review our accounts, volunteer in the water and provide us with feedback. But most importantly they join us in the sea on a regular basis, so we too get respite from from running a new small business. Being part of a local community group  being part of something bigger, being part of the change keeps our business and our mood buoyant.

 

Doing good really does feel good and whilst it won’t solve the world’s problems, as Vincent Van Gogh said ‘Great things are done by a series of small things brought together’. Together we can do good deeds in dark times.

Author: Seabird Kath

Whilst you are here………Our next fundraiser is the  Aviva Community Fund. We are not asking for money but we are asking for 3 minutes of your time to register and vote via the link above. You get 10 votes and can use different email aliases to vote more than once. 

We hope to receive funds to buy equipment like swim hats and dry robes – to keep participants warm and safe, changing and pool facility hire – to provide a safe environment for participants to get used to open water swimming, administration costs and dedicated coaches and instructors to facilitate the courses to ensure the participants get the best out of the courses. Female-centric courses with participants falling into a similar age bracket in a safe and structured environment may be the only way some women would even consider swimming the sea. We are passionate about encouraging more women into the waves to improve their wellbeing and voting for this project would make this happen

Thank you!!!

What is a Social Enterprise?

What is a Social Enterprise?

Seabirds Brighton CIC gets asked this ALL THE TIME!

It’s a simple concept; a business that provides goods or services, just like any other. However, Social Enterprises reinvest profits back into their business and/or the local community. This allows them to tackle social problems, improve people’s life chances, support communities and help the environment. So when a Social Enterprise profits, society profits. Unlike a standard business, when they profit, the business owners, shareholders and stake holders profit. But like a standard business, a social enterprise must be successful in order to generate a profitable income in order to reinvest in the local community.

So, take the example of Seabirds. We are a Social Enterprise. We are also a Community Interest Company, with a social and environmental mission set out in our governing documents. We operate both a Trading Arm and a Service.

Our Trading Arm operates the same way as any other retail outlet on the open market. We sell stuff on our web-shop, an Etsy shop, at pop ups and in local small businesses. The products we sell are, for the most part, aimed at people with a social conscience that wish to buy ethical and sustainable products. We then reinvest a percentage of our sales turnover into local community-based projects that meet our objectives and funding priorities of i) local/community based, ii) sea/beach centred iii) aims to improve well-being and the environment. For 2018 we have selected Surf Solace – a newly formed charity based in Lancing. Surf Solace is an organisation that provides sea-based activities to improve young people’s mental health and well being in the local communities of Adur and Worthing in West Sussex. The donation provides an alternative, unrestricted funding stream for this newly- formed charity.

Our Service operates in the same way as any other service provider on the open market. We are in the process of developing a ‘Women’s Water Confidence’ programme. We intend to run a 6 week course for women who wish to improve their physical, emotional and mental well being.  Many women struggle to get into a swim suit, let alone a pool or the wide open sea. Yet it is exactly these women that would benefit so much from introducing open water swimming into their lives. Women’s readiness to talk about their feelings and their strong social networks can help protect their mental health. Seabirds already have an established network of sea swimmers that gain confidence and happiness from being part of a community group. The course would act as a foundation for women to join the already, firmly established swimming community-group providing them with respite from daily worries, a support network and a regular activity and meet up.

I know we will continue to be asked until it becomes more ‘mainstream’ but basically it’s about doing business for good. More details can be found on Social Enterprise UK website.

 

From wet behind the ears to wet behind the ears!

The Seabird’s natural habitat is the sea in Brighton and Hove. Not behind a desk struggling with software, Social Media and suppliers. As the weather (and sea) have warmed up this is where we have found ourselves more and more. Why? Because after many conversations over post swim cuppas and cake, three of our flock decided to set up a Social Enterprise.

The company name Seabirds was chosen as it reflects the three Company Directors and how the business was conceptualised. Seabirds are a group of women that skin swim in the sea all year round on Brighton beach. Seabirds was born of the sea (and in the sea, literally).

Over the last 6 months we have registered Seabirds Brighton as a Community Interest Company with two aims:

  1. To run a successful trading arm that generates an unrestricted and alternative funding stream for local community groups and small charities. Our beneficiaries must meet our objectives and funding priorities of i) local/community based, ii) sea/beach centred iii) aims to improve well-being and the environment.
  2. Deliver regular women’s water confidence programmes in the local community

All of this sounds great doesn’t it? Being you own boss. Working around family life and other work commitments. And it is, but who knew we were so green.

When setting up the business we thought that the experience from our previous lives, that we bought to the table, ticked all the boxes. Backgrounds in Project Management, Design and Retail. Even so the learning curve has been a very sharp arc. Sometimes a vertical climb.

We navigated our way through understanding which legal structure was right for us. Wrote a Business Plan. Applied for a bank account. Bought domain names. Launched a crowdfunder. Attended webinars and workshops on Marketing and Finance. Lot of lovely friends have helped us every step of the way, providing guidance and expertise.

Today we launched our website and online retail business. This is where the learning became steep. Every supplier we deal with wants our in-house designs in a different format from .ai to .png. Their lead times vary from 2 days to 2 months. We are still waiting for some stock to arrive. Our website host Customer Service team are super friendly and helpful but many of the things we want it to do, it just doesn’t do, or we can’t get it to do. Then we decided to launch the webshop at the same time as GDPR was being rolled out. All the while we are trying to understand twitter.

But we’ve done it! It’s Live. It’s launched. And we’ve had some sales. And we couldn’t have done it without each other. For every wobble there was a cuddle. For every frustration there was a voice of reason. For every ‘I’m going to throw my laptop out of the window’ moment there was company and cup of tea. We doff our caps to every sole trader and entrepreneur that has gone before us. The utmost admiration for people that do this alone without a supportive network of seabirds.

The next few weeks will be spent analysing google analytics and researching meta tags. Not standard language for a seabird. Nothing comes without a hashtag. Everything is a marketing opportunity. All of  it is outside of our comfort zone. But it will also include a return to our habitat. Time to take our own advice and Get In The Sea!