Seabirds Brighton CIC gets asked this ALL THE TIME!
It’s a simple concept; a business that provides goods or services, just like any other. However, Social Enterprises reinvest profits back into their business and/or the local community. This allows them to tackle social problems, improve people’s life chances, support communities and help the environment. So when a Social Enterprise profits, society profits. Unlike a standard business, when they profit, the business owners, shareholders and stake holders profit. But like a standard business, a social enterprise must be successful in order to generate a profitable income in order to reinvest in the local community.
So, take the example of Seabirds. We are a Social Enterprise. We are also a Community Interest Company, with a social and environmental mission set out in our governing documents. We operate both a Trading Arm and a Service.
Our Trading Arm operates the same way as any other retail outlet on the open market. We sell stuff on our web-shop, an Etsy shop, at pop ups and in local small businesses. The products we sell are, for the most part, aimed at people with a social conscience that wish to buy ethical and sustainable products. We then reinvest a percentage of our sales turnover into local community-based projects that meet our objectives and funding priorities of i) local/community based, ii) sea/beach centred iii) aims to improve well-being and the environment. For 2018 we have selected Surf Solace – a newly formed charity based in Lancing. Surf Solace is an organisation that provides sea-based activities to improve young people’s mental health and well being in the local communities of Adur and Worthing in West Sussex. The donation provides an alternative, unrestricted funding stream for this newly- formed charity.
Our Service operates in the same way as any other service provider on the open market. We are in the process of developing a ‘Women’s Water Confidence’ programme. We intend to run a 6 week course for women who wish to improve their physical, emotional and mental well being. Many women struggle to get into a swim suit, let alone a pool or the wide open sea. Yet it is exactly these women that would benefit so much from introducing open water swimming into their lives. Women’s readiness to talk about their feelings and their strong social networks can help protect their mental health. Seabirds already have an established network of sea swimmers that gain confidence and happiness from being part of a community group. The course would act as a foundation for women to join the already, firmly established swimming community-group providing them with respite from daily worries, a support network and a regular activity and meet up.
I know we will continue to be asked until it becomes more ‘mainstream’ but basically it’s about doing business for good. More details can be found on Social Enterprise UK website.