Doing good makes you feel good! How the Seabirds built doing good into their business
The Seabirds became a flotilla as our moral compass points the same way so swimming with each other in the same direction was easy. When we decided to start a business together our decision to be a social enterprise wasn’t even discussed. It was assumed. Registering as Community Interest Company was as fundamentally a part of our company set up as registering with Companies House and signing our Articles of Association. Ultimately we are a business and we need to make money to thrive. But with the money we make we reinvest in our business and donate to causes that share our aims of improving wellbeing and the environment. So why do we do this?
The News is full of unhappy headlines. The impact of austerity on the most vulnerable in society. Leaving Europe with ‘No Deal’. Climate Change and the plight of the Polar Bear. Global Civil War and unrest adding to the Refugee Crisis. I could go on but you get the picture.
I don’t read or watch the News. I bury my head firmly in the sand. It’s a form of Self Care. If I let myself dwell on the day’s news I become overwhelmed at the magnitude of the problems we face as a global community. I am rendered a useless sobbing wreck, devoid of joy. But not devoid of hope. Instead I focus on the small stuff. The daily good deeds that make a difference. The Good News!
There is a viral quote that often circulates in the wake of tragic public events.
“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping. To this day, especially in times of disaster, I remember my mother’s words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.”
So how does a Seabird do good deeds in dark times? How can we be the people that are helping?
The answer was assumed and simple. We set up a business that gives back!
We have a trading arm webshop that gives supporters the opportunity to give as they live. Giving makes you feel good. So does shopping. So why not combine the two?. The internet is accessible to all and our products are affordable, ethically sourced and sustainable. It’s conscious consumerism. Community Interest Companies are governed the same rigour as any other Company ensuring integrity and honesty in its trading but the profits don’t go to shareholders. They go back into the community.
We have a service that enables people to access the sea in a safe environment with the aim of improving their well being. In an age when modern day living rituals have a profoundly negative impact on mental health, the supporting services are being cut back. People are unable to access state funded services unless they meet certain thresholds. We have received National Lottery Funding to run our first wellbeing service courses aimed at women who lack the confidence to swim outdoors that is accessible to all. Until our trading business is buoyant enough to financially support this service we will continue to raise funds via grants. This Service provides a contribution to the community.
We have a community of year round sea swimmers and Seabird supporters. These seabirds, sea dogs and sea squids give up their time to read through our business plans, set up Pop Ups, review our accounts, volunteer in the water and provide us with feedback. But most importantly they join us in the sea on a regular basis, so we too get respite from from running a new small business. Being part of a local community group being part of something bigger, being part of the change keeps our business and our mood buoyant.
Doing good really does feel good and whilst it won’t solve the world’s problems, as Vincent Van Gogh said ‘Great things are done by a series of small things brought together’. Together we can do good deeds in dark times.
Author: Seabird Kath
Whilst you are here………Our next fundraiser is the Aviva Community Fund. We are not asking for money but we are asking for 3 minutes of your time to register and vote via the link above. You get 10 votes and can use different email aliases to vote more than once.
We hope to receive funds to buy equipment like swim hats and dry robes – to keep participants warm and safe, changing and pool facility hire – to provide a safe environment for participants to get used to open water swimming, administration costs and dedicated coaches and instructors to facilitate the courses to ensure the participants get the best out of the courses. Female-centric courses with participants falling into a similar age bracket in a safe and structured environment may be the only way some women would even consider swimming the sea. We are passionate about encouraging more women into the waves to improve their wellbeing and voting for this project would make this happen
Being plastic free is hard. There are lots of images on Social Media and slightly preachy people telling you to change your ways as they eat from bamboo bowls. But old habits die hard. And giving up plastic is bloomin’ hard. They don’t tell you that. That conversation is not in the public domain about just how hard it is to avoid plastic all together. It’s easy to post and despair at a single tangerine peeled and packaged in a plastic tub. It’s also easy to avoid buying ridiculous products like this. But in reality, in day to day life, when you have a habit that has been part of your upbringing and culture for your whole life, it’s bloomin’ hard. To even realise you’ve consumed single use plastic sometimes is hard as it’s our way of life to grab a bottle of water when thirsty or a ready-made sandwich when hungry. We all know we need to reduce our plastic consumption and stop polluting the seas or we will inevitably kill off life on earth. But we have a habit of convenience and a cupboard full of Tupperware.
However, as the famous supermarket that packages skinned fruit in plastic says, ‘every little helps’. And at Seabirds HQ, much like the rest of the nation, we have fallen for David, (not Hasslehoff). Along with 14 million other viewers we tuned in every Sunday night to Blue Planet II to listen to David Attenborough tell us, gently and stoically we are killing ocean life. We want him to be our uncle/dad/granddad and have him round for Sunday roasts. But who can forget the dead whale calf that the mother refused to let go. Hope in a hopeless situation.
David has bought the conversation to the table, the pub, on-line, Westminster. So let’s #doitfordavid and think about the small, easy, manageable changes we can make. There is no planet B so we need a plan A. Here is our Plan A Top 10 affordable and achievable changes.
- Straws – Do you really need a straw to drink your drink? Unless you are a small child or physically challenged I would suggest the answer is no. So when you are out and about either refuse a plastic straw if offered or bring your own stainless steel one. I like to slurp up my morning smoothie through a straw so have stainless steel ones in my cutlery drawer.
- Toothbrush – every time I watch Bear Grylls take some more nauseatingly annoying people onto a deserted island to survive I despair. Not just at the contestants, but at the tide of plastic on these beautiful paradise beaches and it is always toothbrushes! So switch to bamboo. Simples!
- Coffee Cup – this is a money saving change too. Most coffee shops will discount their coffee price if you are using a reusable cup. There are lots on the market to choose from but be warned some are made from plastic! So chose a bamboo, stainless steel or glass. (The paper disposable cups on offer do not recycle as they are chemically coated to make them waterproof.)
- Water Bottle – loads of people carry their own water bottle when they go to the gym, in the car or just out and about, So switch to non-plastic bottles. You can get aesthetically beautiful isothermal bottles now which keep water cold for 24 hours.
- Reducing microfibres – this is the invisible mainly unknown threat to our seas. Most of our clothes, especially from affordable high street stores, contain microfibres. Naked to the human eye, tiny pieces of plastic that make up the material, are released when washed into rivers and the sea. Avoiding the obvious ones like microfibre towel and replacing them with cotton ones is easy. Avoiding high street fashion is not so easy. Some shops like H&M have a conscious range of clothes made from natural organic materials like cotton that do not contain microfibres. For synthetic materials, an easy solution is a bag to use in your washing machine that traps the microfibres like a Guppy Friend.
- Shampoo – not all shampoo comes in plastic bottles. Many cosmetic companies are now creating shampoo bars. Seabirds are big fans of Lush shampoo bars which fit into a handy tin to store. A tiny bit froths up beautifully so it lasts for ages. We are still on the hunt for a conditioner bar that can handle our sea ravaged and (sun) bleached hair.
- Soap – we didn’t always dispense our soap from a pump action plastic bottle. In the days of yore we had bars of soap. So just go back to them!
- Bag for Life – I think most people now have these in their boot when they go to the supermarket. But how many people remember to take them to their local shops or are caught short during an impulse purchase. A string bag or fold away bag for life which folds into it’s own storage pocket is the answer. Mine is from a well known supermarket chain.
- Pick Up Litter – there are lots of local beach cleans organised by local community groups, Surfers against Sewage, Marine Conservation Society and the like. Here in Brighton we have the wonder Pier2Pier Silent Disco Beach Cleans. But you don’t need to wait for someone to organise one….don’t worry I am not suggesting you organise one yourself. But when you go to the park, the beach, or anywhere really, if you see litter pick it up. Yes the bins are always full and never emptied so take it home!
- Festival Pints – the summer staple for many is a festival and they are a great way to spend a hedonistic weekend. But oh the aftermath of litter. Obviously glass and cans are a danger to humans but the alternative plastic and wax coated paper cups used are a danger to the environment. So pack a stainless steel pint pot. It keeps your drink cold, for beer drinkers it retains the head and it is just so much nicer to drink out of. If you don;t believe us just ask Beer Yeti. Again we chill in the fridge and use for smoothies at home.
There are lots of other changes you can make. I have recently started to carry bamboo cutlery in my handbag and my swimsuit is made from econyl. Many say why bother when our refuse collection companies don’t actually recycle the stuff we put in recycling bins……but David has given us hope. So these are our top 10 easy and affordable changes. No preaching, just suggesting. It is hard but #doitfordavid