It’s been two years since Seabirds Community Interest Company started trading. And it has been far from plain swimming. But we wouldn’t change it for the world.
The story so far……….
Our aim was to operate a small social enterprise that made a difference. Made a difference to us, working for ourselves, choosing our hours, and providing autonomy of role. Made a difference to our customers, giving them the option to give back whilst buying their wild swim kit. Made a difference to our partners, other small start up business and ethical family firms. Made a difference to the environment by offering alternative products and donating to Surfers Against Sewage. Made a difference to our local community by providing people with a means to manage their wellbeing and a safe and inclusive swimming group.
The Story of the Shop
It was all done on a budget and without a bank loan. Instead we launched a Crowd Funder in April 2018 to raise enough funds to start the business, buy inventory and donate to Surf Solace. We did no market research other than we knew what worked for us when we swam in the sea. There have been sleepless nights and differing directions but two years on we are finally where we want to be. A Wild Swim Shop. We still have much to learn and a long list of things we want to do. But we balance that with our time, making sure we still have time to swim in the sea, Social Media marketing can wait! We still suffer from Impostor Syndrome yet are fiercely protective of our company.
The story of the Social Enterprise
In our first year of trading we donated unrestricted funds to Surf Solace and Hove Surf Life Saving Club – both charities that focus on using the sea safely and health and wellbeing. In our second year of trading we received National Lottery and Paddle Round the Pier funding to run Women Wellbeing and Water (WWW) free community courses. WWW’s aim is to provide a way for local people to manage their wellbeing by using sea swimming and friendship. Our aim is to give participants the skills, confidence and self-belief they need to enjoy sea swimming, no matter what additional challenges they face.
The story of the Salty Seabirds
This is our ever growing kind and inclusive swimming community. This wasn’t in the plan but it has become a massive part of who we are and what we do. We needed somewhere to signpost local swimmers who wanted to join us, swimmers who participated in WWW or our Sea Swimming Taster sessions and Confidence Swimming Lessons. So we set up a closed community group, fed and watered it, and it flourished. We have regular weekly swim meets and ad-hoc smaller ones. We have organised events like Moon Swims, Starling Swims and International Women’s Day celebrations. Firm friendships have been formed with members spending Christmas together, trips away together and working together. It is an incredible community and something we are very proud of.
The story of our highlights
We launched our Women, Water and Wellbeing free community course. This has been a real highlight for us. We know how much being part of a nurturing group and swimming in the sea has helped us through some challenging times and has such a positive impact on our wellbeing. We have been fortunate enough to be able to share that with others.
We have raised nearly £2000 for Thousand 4 £1000 Covid Emergency Fund Thank you to everyone that bought a donation gift or bought a raffle ticket to the weekly art auction. Both are still running until the end of June so still plenty of time to make a difference.
We ran film nights, safe swim talks and wellbeing talks all to raise funds for causes close to our hearts. Beneficiaries included Cal Major’s Vitamin Sea project and hosted an evening with her. Hove Life Saving Club’s Training Officer gave a series of safe swim talks at Sea Lanes as a fundraiser. We created the extinction rebellion symbol in the sea. Spelled out words with our bodies on the beach. We also joined the Surfers Against Sewage 250 Club as our birthday present to ourselves!
We have featured on the radio, TV (This Morning) , podcasts (Mother of all Movement and Growing Wild FM) and in magazines (Coast, Health and Fitness and Outdoor Swimmer). We write our only weekly blogs to share stories of the sea and our experiences of mental health. (This is this weeks :-)) We have been guinea pigs for a lot of research into cold water swimming and subjects for university students.
We have completed a year of moon swims and collaborated with Salt Images on a photographic exhibition that was due to be revealed on the Onca Barge. We were devastated when Covid 19 meant its postponement as part of the Brighton Fringe Festival. As well as the exhibition we had planned beach cleans with The Deans Beach and Environmental Volunteers, guided swims, yoga sessions and short films and talks to share over the course of the festival. For now we have memories of monumental monthly swims under the full moon, watching her rise as we floated in the sea, howling as a group. Starlings at sunset and 4am winter blood moons to name but a few.
We joined the Blue-tits in Wales for the Great Tit Weekend. We shared an unforgettable few days in Pembrokeshire, constantly wet and smiling. We swam, we sang, we danced. We jumped off cliffs naked into crystal clear waters. We made friends and memories galore.
We have run Sea Swimming Tasters and pool based swimming lessons all with the emphasis on confidence building and swimming for wellbeing. We are lucky to be supported by local coaches, trainer and teachers that meet the needs of our nervous swimmers.
We currently have 1719 members of our supportive Salty Seabirds Community Swim Group! We’ve swum in rivers and lakes and of course the sea, across Sussex together but we’ve also shared lots of love, support and kindness. We draw on each other’s bottoms with lipstick, whilst others swim wearing lipstick. We make up songs and sing them with real gusto. We don a fancy dress costume at the drop of a hat. Some of us, take all our clothes off at the drop of a hat. We have handstand competitions regularly. Fire-pits and food on the beach in the evenings. We regularly rally together for good causes close to our hearts. Our flock have run taster sessions for mental health awareness week providing a range of free activities including body positive workshops, yoga, meditation and beach school. We lend and borrow and gift each other with books, plants, recipes, sourdough starters and secret swim spots. We share lifts, laughter, love and lots of cake! And sometimes we even swim!
We’ve had a lot of headaches but a lot of fun. We are super grateful for all of the support we have received from the Salty community. None of this would have been possible if it were not for our incredible flock! Here’s to more exciting adventure in the future and an abundance of salted wellbeing.
Lots of salty love
Cath & Kath