Salted Wellbeing – A seabird approach to Mental Health Awareness Week

A week of salted wellbeing!

When we started Seabirds and then the wild swim group Salty Seabirds, we never imaged the kind of energy and enthusiasm it would create. But it has. Who knew that a bunch of sea swimmers could create such contagious sense of belonging and infectious joy. But they have. This is apparent in their approach to Mental Health Awareness  (MHA)Week 13-19 May.

A few days ago, Seabird Catherine Kelly, was asked to do some media for Marine CoLab for MHA week in her own work/research capacity.  This got her wondering if we Seabirds might try to do something around watery wellbeing.  It’s what we are all about after all. So she asked the question in the wild swim group. The response was over whelming. This wonder became a call to arms for many and offers, ideas and suggestions flowed.

Our approach to wellbeing is simple. We meet, we swim, we chat, we drink tea, we eat cake, we breathe. We wanted our approach to MHA to be the same. Being part of this group has had a profound effect on many of it’s members and MHA week is an opportunity for us to invite those that have watched from the sidelines to join in, meet us, swim with us. It is an opportunity to show others how much can be gained from belonging, relaxing, playing in it’s simplest form.

So we plan to provide a week of swims, conversations, and experiences. Everything will be centred around the beach and seafront to align with our blue health ethos. We have sunrise fitness classes and early bird swims. We have swim story telling and yoga. We have meditation and a mindful body image session. We have new member swims and a talk on the tides. We have a Blue Moon swim and a beach clean. We have a kids swim and a kids wild beach school. We have a mindful swim and Parkrun takeover. There will be writing and guided swims. All provided by the Salty Seabirds – a group who didn’t know each other 8 months ago – but have pulled together a wonderful week in a matter of days.

They will take place in the mornings, evenings, weekends, after school and during school hours. They are all outdoors and if it rains then we will just get wet! They are free to participate but we ask for a small donation if you are able to Mind mental health charity. We are fortunate enough to have each other and our swims to provide us with respite, many do not, so we are keen to support charities that can be the only safety net for some.

So thank you to Catherine for wondering. Thank you to all the Seabirds that answered Catherine’s ‘wonder’. Thank you to all the Seabirds who are giving up their time and sharing their skills and experiences. Thank you to the Seabirds for your ideas and encouragement.  Thank you to all the Seabird swimmers that make everyone feel welcome and part of something special. We get compliments all of the time for starting the Salty Seabirds. We are just a sum of the parts that provided a conduit for communicating swim times and meets. The Seabirds that swim with each other and support one another made the Salty Seabirds what it is.  We planted the seed, the Seabirds allowed the group to grow in any direction that it wanted and it thrived without being pruned by the constraints of rules or regulations. I am a Seabird, you are a Seabird, we are Seabirds – swimming wild and free – but coming together as a flock in formation to create this wonderful week of wellbeing. A week of salted wellbeing!

Stay Salty xx

 

From wet behind the ears to wet behind the ears!

The Seabird’s natural habitat is the sea in Brighton and Hove. Not behind a desk struggling with software, Social Media and suppliers. As the weather (and sea) have warmed up this is where we have found ourselves more and more. Why? Because after many conversations over post swim cuppas and cake, three of our flock decided to set up a Social Enterprise.

The company name Seabirds was chosen as it reflects the three Company Directors and how the business was conceptualised. Seabirds are a group of women that skin swim in the sea all year round on Brighton beach. Seabirds was born of the sea (and in the sea, literally).

Over the last 6 months we have registered Seabirds Brighton as a Community Interest Company with two aims:

  1. To run a successful trading arm that generates an unrestricted and alternative funding stream for local community groups and small charities. Our beneficiaries must meet our objectives and funding priorities of i) local/community based, ii) sea/beach centred iii) aims to improve well-being and the environment.
  2. Deliver regular women’s water confidence programmes in the local community

All of this sounds great doesn’t it? Being you own boss. Working around family life and other work commitments. And it is, but who knew we were so green.

When setting up the business we thought that the experience from our previous lives, that we bought to the table, ticked all the boxes. Backgrounds in Project Management, Design and Retail. Even so the learning curve has been a very sharp arc. Sometimes a vertical climb.

We navigated our way through understanding which legal structure was right for us. Wrote a Business Plan. Applied for a bank account. Bought domain names. Launched a crowdfunder. Attended webinars and workshops on Marketing and Finance. Lot of lovely friends have helped us every step of the way, providing guidance and expertise.

Today we launched our website and online retail business. This is where the learning became steep. Every supplier we deal with wants our in-house designs in a different format from .ai to .png. Their lead times vary from 2 days to 2 months. We are still waiting for some stock to arrive. Our website host Customer Service team are super friendly and helpful but many of the things we want it to do, it just doesn’t do, or we can’t get it to do. Then we decided to launch the webshop at the same time as GDPR was being rolled out. All the while we are trying to understand twitter.

But we’ve done it! It’s Live. It’s launched. And we’ve had some sales. And we couldn’t have done it without each other. For every wobble there was a cuddle. For every frustration there was a voice of reason. For every ‘I’m going to throw my laptop out of the window’ moment there was company and cup of tea. We doff our caps to every sole trader and entrepreneur that has gone before us. The utmost admiration for people that do this alone without a supportive network of seabirds.

The next few weeks will be spent analysing google analytics and researching meta tags. Not standard language for a seabird. Nothing comes without a hashtag. Everything is a marketing opportunity. All of  it is outside of our comfort zone. But it will also include a return to our habitat. Time to take our own advice and Get In The Sea!